Visiting
The Blue, Seochon
- Address
- 2F, 19-1 Jahamun-ro, Jongno-gu, Seoul
- Hours
- Daily 10:00–20:00Closed on Lunar New Year’s Day and Chuseok Day (Korean Thanksgiving)
- Subway
- 3-minute walk from Gyeongbokgung Station (Line 3), Exit 2
- Phone
- 0507-1480-4570
- Parking
- The road in front is normally a no-parking zone, but parking is allowed there 11:00–15:00 on weekdays and 06:00–22:00 on weekends and public holidays.
- Walk-ins
- Walk-ins are welcome; guests with a booking are seen first.
- Payment
- The three hair salons take Korean and international cards (Visa, Mastercard, UnionPay, JCB), WeChat Pay, Alipay and cash.
Getting here
2F, 19-1 Jahamun-ro, Jongno-gu, Seoul
3-minute walk from Gyeongbokgung Station (Line 3), Exit 2

Stylists at The Blue
All stylists
Bae Kyu YeonExecutive Director, The Brown & The Blue30 years in beauty, Updos & color, SMP & brows
Kang Tae Ui (Kang Hye Seon)Director, The BlueStyles for mature women, Permanent makeup
GyeolStylist, The BlueShadow & hippie perms, See-through dandy cuts
BadaStylist, The BlueDrop & crop cuts, Leaf cut & perm
MoaStylist, The BlueDandy cut & perm, Medium layersReviews from all Bellarsi salons
24,072
Guest reviews across all our salons
Naver, Google and other platforms combined, as of 30 Sep 2026. Below, reviews of The Blue, translated from Korean.
A lovely cut in just 30 minutes! You even brought my faded perm back to life 🔥
I've been coming here with confidence since before the renovation!
Thank you for making my hair look lovely 🙇♀️❤️
When I explain the style I want, Bada works on the details to suit my face and head shape. Bada also kindly explains how to style it myself, so it's easy to manage at home. Looking forward to my next visit!
The service was so careful and thoughtful. It turned out exactly how I wanted, and I love it 🫶🏻
I booked after looking for a salon near Seochon and am completely happy with my visit! Moa gave me a tassel bob and carefully adjusted the length and shape to suit my head shape and style.
I hadn't booked, so I called to ask whether I could come in and visited right away. Moa looked after me!
Moa, I absolutely love it again today!
The darker color looks neater and was just the change I needed!
I was tired of having the same hairstyle every day. Thank you for listening to what I wanted and working with me to find the best way to style it 💕
Bada gave me a lovely cut that was exactly the look I had in mind. I'm very happy with it. The styling was careful, and I appreciated the detailed explanation of how to look after it.
Moa was so kind and calm while doing my hair. Thanks to that, I felt comfortable throughout the service!
✨ Moa is so kind and does such lovely hair 💕
Moa listened to my requests, gave me a lovely cut and styled it beautifully with the iron.
The attention and kindness made it a comfortable, quick visit...
The consultation was kind and helpful, and Moa found a good balance between the look I wanted and the condition of my hair!
Thank you, Bada, for always taking such care with the details :)
From a dandy cut to a cut with a light fringe, you always listen to what I want.
Moa gave me a root touch-up, a cut and an Aveda Botanical Repair treatment.
The roots were colored neatly, and the cut was shaped naturally in the way I wanted. I'm happy with it.
I'm so happy with how carefully Moa followed the style I wanted.
The curly section at the top was straightened naturally, the sides were given a little volume with S-curls, and the ends were finished with lovely C-curls.
I love Aveda products and was glad to find a good salon and have my hair cut by the director.
The director understood my style right away and got to work. I'm so happy with the result. A great choice...
After / Before
My hair was so straight and flat that I decided to get a perm!
I was quite particular about what I wanted: volume at the sides and natural C- and S-curls at the ends. It turned out exactly as I'd hoped.
The weather was hot and humid, so I got a matte-brown color and a layered cut for a change.
Maybe it's because they use Aveda color with naturally derived vegan ingredients, but even my sensitive scalp felt comfortable without irritation...
I wanted a layered cut for summer and came in to see Moa ❤️
The consultation was really thorough, and Moa created the style I wanted!
I had a root touch-up with Moa! It was my first visit, but the thorough consultation quickly put me at ease.
The weather was hot and humid, so I went for a matte-brown color and a layered cut to freshen things up!
I came in for a layered cut!
The salon was clean and comfortable.
The stylist was kind and gave a helpful consultation and clear explanations.
I had a root touch-up with Moa. The consultation was thorough, and Moa carefully matched the tone so that it blended naturally with my existing color. I'm really happy with the result.
I trusted Moa with my hair again today.
The color was blended so well, without a visible line, for a natural result!
Moa gave my bob a perm.
The consultation was kind and helpful, and my hair turned out so beautifully. I'm really happy! 💕
I'll be back :)…
Service details
What The Blue offers. Some stylist levels add a surcharge.
Book The Blue
Pick up to three times and we’ll confirm one by email. No account needed. Naver Booking also works, and walk-ins are welcome; guests with a booking are seen first.
Questions before you book? Ask us, message us on WhatsApp or Instagram, or call +82 507-1480-4570









