KR

Bellarsi The Blue, hair salon in Seochon

Cuts, perms, color, head spa and updos. Gyeol, Bada and Moa specialize in men’s cuts and perms.

Blue-Black Hush Cut, done at The Blue

Visiting

The Blue, Seochon

Address
2F, 19-1 Jahamun-ro, Jongno-gu, Seoul
Hours
Daily 10:00–20:00Closed on Lunar New Year’s Day and Chuseok Day (Korean Thanksgiving)
Subway
3-minute walk from Gyeongbokgung Station (Line 3), Exit 2
Phone
0507-1480-4570
Parking
The road in front is normally a no-parking zone, but parking is allowed there 11:00–15:00 on weekdays and 06:00–22:00 on weekends and public holidays.
Walk-ins
Walk-ins are welcome; guests with a booking are seen first.
Payment
The three hair salons take Korean and international cards (Visa, Mastercard, UnionPay, JCB), WeChat Pay, Alipay and cash.

Getting here

2F, 19-1 Jahamun-ro, Jongno-gu, Seoul

3-minute walk from Gyeongbokgung Station (Line 3), Exit 2

The entrance at 19-1 Jahamun-ro with the Bellarsi sign and floor directory
The entrance at 19-1 Jahamun-ro: The Blue on 2F, The Beauty on 3F.

Stylists at The Blue

All stylists

Reviews from all Bellarsi salons

24,072

Guest reviews across all our salons

Naver, Google and other platforms combined, as of 30 Sep 2026. Below, reviews of The Blue, translated from Korean.

A lovely cut in just 30 minutes! You even brought my faded perm back to life 🔥
Moa, Stylist, Naver review
I've been coming here with confidence since before the renovation! Thank you for making my hair look lovely 🙇‍♀️❤️
Kang Tae Ui, Director, Naver review
When I explain the style I want, Bada works on the details to suit my face and head shape. Bada also kindly explains how to style it myself, so it's easy to manage at home. Looking forward to my next visit!
Bada, Stylist, Naver review
The service was so careful and thoughtful. It turned out exactly how I wanted, and I love it 🫶🏻
Bada, Stylist, Naver review
I booked after looking for a salon near Seochon and am completely happy with my visit! Moa gave me a tassel bob and carefully adjusted the length and shape to suit my head shape and style.
Moa, Stylist, Naver review
I hadn't booked, so I called to ask whether I could come in and visited right away. Moa looked after me!
Naver review
Moa, I absolutely love it again today! The darker color looks neater and was just the change I needed!
Moa, Stylist, Naver review
I was tired of having the same hairstyle every day. Thank you for listening to what I wanted and working with me to find the best way to style it 💕
Bada, Stylist, Naver review
Bada gave me a lovely cut that was exactly the look I had in mind. I'm very happy with it. The styling was careful, and I appreciated the detailed explanation of how to look after it.
Bada, Stylist, Naver review
Moa was so kind and calm while doing my hair. Thanks to that, I felt comfortable throughout the service!
Moa, Stylist, Naver review
✨ Moa is so kind and does such lovely hair 💕 Moa listened to my requests, gave me a lovely cut and styled it beautifully with the iron. The attention and kindness made it a comfortable, quick visit...
Moa, Stylist, Naver review
The consultation was kind and helpful, and Moa found a good balance between the look I wanted and the condition of my hair!
Moa, Stylist, Naver review
Thank you, Bada, for always taking such care with the details :) From a dandy cut to a cut with a light fringe, you always listen to what I want.
Bada, Stylist, Naver review
Moa gave me a root touch-up, a cut and an Aveda Botanical Repair treatment. The roots were colored neatly, and the cut was shaped naturally in the way I wanted. I'm happy with it.
Moa, Stylist, Naver review
I'm so happy with how carefully Moa followed the style I wanted. The curly section at the top was straightened naturally, the sides were given a little volume with S-curls, and the ends were finished with lovely C-curls.
Moa, Stylist, Naver review
I love Aveda products and was glad to find a good salon and have my hair cut by the director. The director understood my style right away and got to work. I'm so happy with the result. A great choice...
Bae Kyu Yeon, Executive Director, Naver review
After / Before My hair was so straight and flat that I decided to get a perm! I was quite particular about what I wanted: volume at the sides and natural C- and S-curls at the ends. It turned out exactly as I'd hoped.
Gyeol, Stylist, Naver review
The weather was hot and humid, so I got a matte-brown color and a layered cut for a change. Maybe it's because they use Aveda color with naturally derived vegan ingredients, but even my sensitive scalp felt comfortable without irritation...
Bada, Stylist, Naver review
I wanted a layered cut for summer and came in to see Moa ❤️ The consultation was really thorough, and Moa created the style I wanted!
Moa, Stylist, Naver review
I had a root touch-up with Moa! It was my first visit, but the thorough consultation quickly put me at ease.
Moa, Stylist, Naver review
The weather was hot and humid, so I went for a matte-brown color and a layered cut to freshen things up!
Google review
I came in for a layered cut! The salon was clean and comfortable. The stylist was kind and gave a helpful consultation and clear explanations.
Google review
I had a root touch-up with Moa. The consultation was thorough, and Moa carefully matched the tone so that it blended naturally with my existing color. I'm really happy with the result.
Moa, Stylist, Google review
I trusted Moa with my hair again today. The color was blended so well, without a visible line, for a natural result!
Moa, Stylist, Google review
Moa gave my bob a perm. The consultation was kind and helpful, and my hair turned out so beautifully. I'm really happy! 💕 I'll be back :)…
Moa, Stylist, Google review

Book The Blue

Pick up to three times and we’ll confirm one by email. No account needed. Naver Booking also works, and walk-ins are welcome; guests with a booking are seen first.

Questions before you book? Ask us, message us on WhatsApp or Instagram, or call +82 507-1480-4570

Choose a salon to book

Pick up to three times and we’ll confirm one by email. No account needed. Naver Booking also works if you have a Naver account. The Beauty starts with a consultation.

The Blue, SeochonHair salon. Daily 10:00–20:00
The Brown, GyeongbokgungHair salon. Daily 10:00–20:00
The Red, GwanghwamunHair salon. Best for English and Japanese speakers.
Weekdays 11:00–21:00
Weekends & public holidays 10:00–20:00
The Beauty, SeochonPermanent makeup, SMP and makeup. 3F, The Blue building. By consultation.

Questions before you book? Ask us, or message us on WhatsApp or Instagram.