KR

Bellarsi The Brown, hair salon in Gyeongbokgung

Cuts, perms and color planned around your face and hair.

Mocha-Brown Layered Waves, done at The Brown

Visiting

The Brown, Gyeongbokgung

Address
1F, 30 Jahamun-ro, Jongno-gu, Seoul
Hours
Daily 10:00–20:00Closed on Lunar New Year’s Day and Chuseok Day (Korean Thanksgiving)
Subway
5-minute walk from Gyeongbokgung Station (Line 3), Exit 3
Phone
0507-1416-7754
Parking
You can park between the trees on the sidewalk out front (it’s a tight fit), or use the mechanical parking lift behind the building (room for one car).
The road in front is normally a no-parking zone, but parking is allowed there 11:00–15:00 on weekdays and 06:00–22:00 on weekends and public holidays.
Walk-ins
Walk-ins are welcome; guests with a booking are seen first.
Payment
The three hair salons take Korean and international cards (Visa, Mastercard, UnionPay, JCB), WeChat Pay, Alipay and cash.

Getting here

1F, 30 Jahamun-ro, Jongno-gu, Seoul

5-minute walk from Gyeongbokgung Station (Line 3), Exit 3

Stylists at The Brown

All stylists

Reviews from all Bellarsi salons

24,072

Guest reviews across all our salons

Naver, Google and other platforms combined, as of 30 Sep 2026. Below, reviews of The Brown, translated from Korean.

After moving to Seochon, I was looking for somewhere good at men's hair. I loved my first visit so much that I came back. The consultation is thoughtful, and they kindly explain how to style and look after my hair. I recommend it.
Terri, Stylist, Naver review
💌 Thanks to Ari, I can finally wear my hair down instead of tying it up every day! The volume straightening was great, but the attention to detail in the cut was incredible.
Ari, Stylist, Naver review
The consultation was thorough, and they gave me the lovely style I wanted. The salon feels comfortable and everyone is kind. I think I'll be back!
Terri, Stylist, Naver review
I wanted a change for autumn and got a perm. The curls came out so beautifully! 🍂 They understood the look I wanted and checked the details throughout, so I felt comfortable during the service.
Terri, Stylist, Naver review
I came back to Bellarsi for a root touch-up after my full color last time. I like being able to color my hair with Aveda products and less damage!
Ari, Stylist, Naver review
I incorrectly remembered the appointment, but when I stopped by to say sorry they offered me to stay.
Hannah, Master Stylist, Naver review
I'm a woman who doesn't go to hair salons very often, haha. I got my first perm in a while and felt so comfortable! They recommended something that matched what I wanted, and the perm came out beautifully.
Terri, Stylist, Naver review
Thank you for recommending a style that suits me!
Terri, Stylist, Naver review
I love my hair, haha. Thank you for the friendly consultation, too. I'll be back!
Terri, Stylist, Naver review
My long hair used to look like a lion's mane, but now it feels fresh, light and stylish. My hair is curly and quite thick, so perms aren't easy. The cut looks great, and the straightening was done with such care...
Terri, Stylist, Naver review
My hair turned out beautifully! They made sure the promotional discount was applied and clearly explained the price before starting 😊 I enjoyed the whole service, and the style was coming out just as I'd hoped...
Terri, Stylist, Naver review
They took such care with my darker color! The care ritual before we started was wonderful, too 🥹🍀✨ The shade isn't too dark and looks beautifully natural. I love it! 🤍🤍
Ari, Stylist, Naver review
Terri checked my hair texture, suggested a style that would suit me and explained everything carefully during the service. I'm so happy with how it turned out :)
Terri, Stylist, Naver review
Throughout my wedding preparations, from the wedding photos and meeting our families to getting ready for the ceremony, I've always had Terri look after my hair.
Terri, Stylist, Naver review
After my perm, my two-tone color looked a little untidy. Darkening the lower lengths made it look so much neater! 🥰 Ari kindly talked me through the color and matched what I wanted.
Ari, Stylist, Naver review
I recommend this place if you're looking for a salon near Gyeongbokgung! Ari at Bellarsi The Brown gave me a layered cut and a layered C-curl perm. It came out natural and full of volume.
Ari, Stylist, Naver review
Thank you, Terri, for carefully cutting my hair into the style I wanted and making it suit me! It looks even better than I imagined. I also loved the detailed styling and the kind, clear explanation of how to do it myself...
Terri, Stylist, Naver review
I used to keep trying different hair salons, but thanks to Ari, I think I've finally found my regular place!
Ari, Stylist, Naver review
I liked my outfit but wasn't feeling confident about my hair, so I chose a salon near where I was meeting someone!
Ari, Stylist, Naver review
Thank you every time, Terri! If you've been trying to find somewhere nearby that does a neat men's cut, I think the fact that I'm writing a review says something. Give it a try. You'll be happy!
Terri, Stylist, Naver review
The ends of my hair were badly damaged after a perm, so I came in for a cut. Ari took great care and did a lovely job.
Ari, Stylist, Google review
I was looking for a salon near Gyeongbokgung and came to Bellarsi The Brown for their layered cuts and perms!
Ari, Stylist, Google review
Ari at Bellarsi The Brown in Gyeongbokgung gave me a layered cut and a layered C-curl perm. The shape suits my face, and it's so easy to style!
Ari, Stylist, Google review
I visited Bellarsi's first salon in Gyeongbokgung. After a consultation with Ari, I went for a medium-length layered cut. It was my first time going this length, so I was nervous, but the cut turned out well and I'm happy!
Ari, Stylist, Google review
If you're considering long layers in Gyeongbokgung, I recommend Ari at Bellarsi The Brown. Ari is also really good at layered perms ✨😊😊…
Ari, Stylist, Google review

Book The Brown

Pick up to three times and we’ll confirm one by email. No account needed. Naver Booking also works, and walk-ins are welcome; guests with a booking are seen first.

Questions before you book? Ask us, message us on WhatsApp or Instagram, or call +82 507-1416-7754

Choose a salon to book

Pick up to three times and we’ll confirm one by email. No account needed. Naver Booking also works if you have a Naver account. The Beauty starts with a consultation.

The Brown, GyeongbokgungHair salon. Daily 10:00–20:00
The Red, GwanghwamunHair salon. Best for English and Japanese speakers.
Weekdays 11:00–21:00
Weekends & public holidays 10:00–20:00
The Blue, SeochonHair salon. Daily 10:00–20:00
The Beauty, SeochonPermanent makeup, SMP and makeup. 3F, The Blue building. By consultation.

Questions before you book? Ask us, or message us on WhatsApp or Instagram.