KR

Bellarsi The Red, hair salon in Gwanghwamun

Cuts, color, wave perms and updos for special occasions.

Blue-Black Tassel Bob, done at The Red

Visiting

The Red, Gwanghwamun

Address
2F, 7 Gyeonghuigung-gil, Jongno-gu, Seoul
Hours
Weekdays 11:00–21:00
Weekends & public holidays 10:00–20:00Closed on Lunar New Year’s Day and Chuseok Day (Korean Thanksgiving)
Subway
9-minute walk from Gwanghwamun Station (Line 5), Exit 7
Phone
0507-1418-7741
Parking
Parking is available in front of and beside the building.
Walk-ins
Walk-ins are welcome; guests with a booking are seen first.
Payment
The three hair salons take Korean and international cards (Visa, Mastercard, UnionPay, JCB), WeChat Pay, Alipay and cash.
Languages
Hanim, the manager, consults in English and Japanese.English consultationJapanese consultation

Getting here

2F, 7 Gyeonghuigung-gil, Jongno-gu, Seoul

9-minute walk from Gwanghwamun Station (Line 5), Exit 7

Stylists at The Red

All stylists

Reviews from all Bellarsi salons

24,072

Guest reviews across all our salons

Naver, Google and other platforms combined, as of 30 Sep 2026. Below, reviews of The Red, translated from Korean.

I came in for a darker color and a layered cut for autumn, and it turned out just like the photo I brought 🫶🏻🫶🏻 I'm happy every time I get my hair done here. Thank you!
Mooa, Stylist, Naver review
I'm really happy with how they matched the color. The hot towel and cooling care at the shampoo station even made my headache disappear. It felt so refreshing and relaxing.
Yeon, Lead Stylist, Naver review
A belated review! The salon is right next to my office, so I popped in for a root touch-up during lunch. Coloring usually irritates my scalp, but that didn't happen this time. Maybe it's because this is an Aveda salon. The color turned out really well, too.
Mooa, Stylist, Naver review
Thank you, Yeon. I'm no longer worried about how the thinning area looks. My crown is perfectly covered now. Thank you for your care.
Yeon, Lead Stylist, Naver review
Yeon colored my hair brown, and I'm so happy with the subtle, elegant shade. It feels perfect for autumn. The person I came with had a cut and appreciated the detailed consultation about what would suit their face and overall look.
Yeon, Lead Stylist, Naver review
I had straightening and a C-curl perm. My hair is thick and very curly, but it came out so shiny 🥹 The style recommendation was great, and my hair doesn't feel damaged at all. I love it!
Yeon, Lead Stylist, Naver review
Mooa is so attentive ✨ When I come in before a gathering or event where I'll be in lots of photos, Mooa quickly creates a style that fits the occasion. I'd like to try coloring next time.
Mooa, Stylist, Naver review
I had my color darkened by Yeon. I loved that they used Aveda products throughout and included a care ritual!
Yeon, Lead Stylist, Naver review
The consultation is friendly, and Yeon recommends styles that suit me. I'm not very good at styling my hair, so the perm is carefully designed to make it easier. That really helps when I'm rushing to get ready for work in the morning...
Yeon, Lead Stylist, Naver review
I appreciated Yeon's thorough consultation about the best option for the condition of my hair. The new color looks much neater, and my sensitive scalp wasn't irritated. I'm happy with it.
Yeon, Lead Stylist, Naver review
I usually wear a bob, and it was time for another haircut. I hadn't decided on a particular bob this time, so I said, "Please choose a style that suits me"...
Mooa, Stylist, Naver review
I've had a bob for a long time but could never get quite the look I wanted, so I kept trying different salons. Mooa gave me exactly the right style. I absolutely love it!
Mooa, Stylist, Naver review
I had a heat perm for my bob! I wanted some waves for autumn, and I love that I can create different looks depending on how I style it.
Naver review
The consultation was so thorough that even though it was my first perm, it came out just how I wanted! I was worried about my hair before going to a photo shoot at a venue with a stage. After my perm with Mooa, I felt at ease ✨
Mooa, Stylist, Naver review
✨ Before my holiday, my grays and roots had grown out quite a bit, so I went to Yeon at Bellarsi in Gwanghwamun for a root touch-up.
Yeon, Lead Stylist, Naver review
I have long, straight hair and usually use an Airwrap, but when I'm busy I don't have time to style it. I got a wave perm for the first time in a while and love it 🤍🤍🤍 I had an Aveda heat perm, and AVEDA Botanical...
Yeon, Lead Stylist, Naver review
My hair had felt heavy and lost its bounce. Yeon at Bellarsi in Gwanghwamun gave me a premium Aveda heat perm with layered C- and S-curls. Now it feels light, silky and shiny, with very little damage. I love it. Yeon's careful work...
Yeon, Lead Stylist, Naver review
Exactly the color I wanted! And why does my hair somehow feel even better than it did before coloring?
Yeon, Lead Stylist, Naver review
My color had faded badly when I visited, but Mooa gave it such a calm, neat tone :) Maybe it's the Aveda color they use, but there was little damage and I was very happy. When booking, they even let you choose how much conversation you'd prefer...
Mooa, Stylist, Naver review
I had a men's cut with Mooa and really liked it! I was self-conscious about how wide my head looks at the sides, but the cut really helped with that.
Mooa, Stylist, Google review
The hygiene standards make me feel confident coming here. The salon is always tidy, and the tools and equipment look well cared for. I felt good throughout the service.
Google review
I come here often for styling. They finish every detail neatly, and this is my go-to salon in Jongno when I have an important occasion. I'm always so happy with my visits...
Google review
It was my first visit, and the stylist suggested something to suit my face shape. Trying a new look worked out so well. This is definitely a salon in Gwanghwamun I'd like to return to! 👍…
Google review

Book The Red

Pick up to three times and we’ll confirm one by email. No account needed. Naver Booking also works, and walk-ins are welcome; guests with a booking are seen first.

Questions before you book? Ask us, message us on WhatsApp or Instagram, or call +82 507-1418-7741

Choose a salon to book

Pick up to three times and we’ll confirm one by email. No account needed. Naver Booking also works if you have a Naver account. The Beauty starts with a consultation.

The Red, GwanghwamunHair salon. Best for English and Japanese speakers.
Weekdays 11:00–21:00
Weekends & public holidays 10:00–20:00
The Brown, GyeongbokgungHair salon. Daily 10:00–20:00
The Blue, SeochonHair salon. Daily 10:00–20:00
The Beauty, SeochonPermanent makeup, SMP and makeup. 3F, The Blue building. By consultation.

Questions before you book? Ask us, or message us on WhatsApp or Instagram.