KR

Permanent makeup & SMP

Bellarsi The Beauty, permanent makeup & SMP

Thirty years of word-of-mouth referrals. By appointment only.

See prices
A close look at brows done at The Beauty
A close look at brows and eyes after a treatment at The Beauty

The directors

Every treatment is done by one of our two directors, each with 30 years of experience

Experience
30years
Guests served
12,000+

By appointment only. One guest at a time, with the director throughout.

  • Touch-ups included

    Brows and eyeliner include four touch-ups within two years

  • Natural results

    Looks like your own, even after you wash your face

  • Techniques

    Hair strokes or ombré shading, chosen to suit your face

  • Same-day treatment

    You can have the treatment on the day of your consultation

Bae Kyu Yeon

Executive Director

SMP and brow design

The entrance at 19-1 Jahamun-ro with the Bellarsi sign and floor directory
The entrance at 19-1 Jahamun-ro: The Blue on 2F, The Beauty on 3F.

Visit The Beauty

3F, 19-1 Jahamun-ro, Jongno-gu, Seoul

Hours
Daily 10:00–20:00Closed on Lunar New Year’s Day and Chuseok Day (Korean Thanksgiving)
Subway
3-minute walk from Gyeongbokgung Station (Line 3), Exit 2
Parking
The road in front is normally a no-parking zone, but parking is allowed there 11:00–15:00 on weekdays and 06:00–22:00 on weekends and public holidays.
Payment
Korean and international cards, cash

The Beauty, Seochon 3F

By appointment only

One guest at a time, with the director throughout. Book a consultation and we’ll plan the design and the date with you.

Choose a salon to book

Pick up to three times and we’ll confirm one by email. No account needed. Naver Booking also works if you have a Naver account. The Beauty starts with a consultation.

The Beauty, SeochonPermanent makeup, SMP and makeup. 3F, The Blue building. By consultation.
The Brown, GyeongbokgungHair salon. Daily 10:00–20:00
The Red, GwanghwamunHair salon. Best for English and Japanese speakers.
Weekdays 11:00–21:00
Weekends & public holidays 10:00–20:00
The Blue, SeochonHair salon. Daily 10:00–20:00
Any salon is fineWe’ll book whichever hair salon has room at your time.

Questions before you book? Ask us, or message us on WhatsApp or Instagram.